Explore Facebook and Instagram Political Ads

How Ad Observatory Works


Ad Observatory relies on data published by Meta and other sources, and applies machine learning, topic modeling, and other tools to develop messaging insights. Help us collect more information!


We make data easily searchable, bringing transparency to digital political advertising to enable research, civic understanding, journalistic investigations, and more.


A strong democracy depends on the public knowing who is spending money to influence public debate and how they are doing it.